Seminars 01 / 04
The Whalies New York
Dimmed oceanic lighting, immersive blue backdrops and a ball playground, with guests arriving through a custom under the sea entryway.
Los Angeles · Est. 2014 · 350+ events produced
The events people are still talking about a year later.
We plan and produce seamless seminars, networking events, masterminds, retreats, private parties, and trade show booths, handling every detail so you can focus on the big picture.
Just a handful of our past clients
The work
What are you planning?
Get a glimpse into our past work and imagine the possibilities of what can be done for you.
Conferences, summits and awards programmes, built so the room holds the idea. We negotiate like it is our own money: $5,000,000 saved for clients so far.
Venue search and vendor negotiation
Design, staging and production
Selected productions
01 / 04
Seminars 02 / 04
Tax Alchemy Live
Expert-led sessions and workshops in a dimly lit, elegantly styled venue, carried from the marquee letters at the door to the stage.
Seminars 03 / 04
8 Figure Live LA
A Los Angeles conference with a full stage build, dimensional letters and long table seating.
Seminars 04 / 04
Storytellers Summit
More than 75 writers, directors and producers from underrepresented backgrounds, in one room with Lionsgate's studio executives.
Mixers, receptions, private dinners and the parties that run alongside a show, planned so people actually talk to each other.
Format, flow and guest list
Venue, catering and production
Selected productions
01 / 03
Networking events 01 / 03
The Whalies 2026
Guests walked in through an illuminated tunnel, and the pink Whalies branding ran from the street to the demo bar.
Networking events 02 / 03
Gorgias Connect LA
An industrial Los Angeles venue with colour blocked stage graphics, checkerboard details and open networking zones between sessions.
Networking events 03 / 03
Ecomchella
Coachella energy for the ecommerce community: a balloon entrance, wristbands, hair braiding and a 90s candy bar.
Small group retreats and boardrooms, where the room is the whole product.
Venue search and travel
Programme, dining and hosting
Selected productions
01 / 03
Masterminds and retreats 01 / 03
MaxWeb Cyprus
A welcome party by the pool, a day in Cyprus wine country, and a Casino Royale closing dinner.
Masterminds and retreats 02 / 03
Gorgias Ambassador Retreat
Community leaders and brand ambassadors in an open air coastal venue, with a Hawaiian dance performance on the beach.
Masterminds and retreats 03 / 03
Agoge CEO Summit
A mastermind for CEOs of 7 to 9 figure companies, with welcome gifts and meals from a private chef.
Birthdays, milestones and holiday parties, styled so the host gets to be a guest too.
Concept and styling
Vendors, rentals and catering
Selected productions
01 / 03
Private parties 01 / 03
Dennis Family Ski Lodge
A chic winter escape in the heart of Los Angeles, with candlelight, ski lodge textures and a s'mores bar.
Private parties 02 / 03
The Whalies After Party
An underwater after party: ocean lighting, LED walls of bubbles, whale shaped sweets and a whale tail carved from ice.
Private parties 03 / 03
DTCx Gorgias Welcome Party
The kickoff to DTCx: a colourful disco ball, live bands, disco stirrers and a room full of greenery.
Trade show booths, sponsor booths and brand activations, designed and built so the stand is the thing people photograph.
Design, build and shipping
On site install and management
Selected productions
01 / 02
Booths 01 / 02
Make It A Gorgias Experience
Gorgias asked for sponsor booths at DTCx. Each one was built around that company's own message instead of a backdrop and two cocktail tables.
Booths 02 / 02
The Whalies
Entrances and activations for The Whalies in New York and Los Angeles, from an iceberg doorway to a whale tail sculpted from sand.
We don’t just plan events. We tell stories.
Recent Events
Proof, in pictures.
350+
Events completed
30,521
Guests hosted
$5M
Saved in negotiations
19
Repeat clients
About the studio
Six people, one studio.
Twenty Eight Events began in 2014 and became its own company in 2018. Samantha Pena built it to plan seminars, networking events, masterminds and retreats, private parties and booths, wherever the client needs: 12 countries and 31 cities so far.
Samantha Imagination Station
Rikki Project Perfection
Ghia Booth Magician
Cassie Guest Satisfaction
Krissy Vision Fulfillment
Alexys On-Site Coordinator
Start planning
Tell us what you are dreaming up.
Opening the form.
Or reach us directly: contact@twentyeightevents.com (818) 632 9986
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